/*design-system*/:root{--ml-color-bg:#FBFAF7;--ml-color-surface:#FFFFFF;--ml-color-surface-alt:#F2F0EA;--ml-color-ink:#16181A;--ml-color-text:#5C615F;--ml-color-muted:#626764;--ml-color-line:#E2E1DA;--ml-color-line-strong:#CFCDC3;--ml-color-primary:#1F4E45;--ml-color-primary-dark:#153731;--ml-color-primary-soft:#E7EEEB;--ml-color-sage:#7FA79B;--ml-font-heading:'Newsreader',Georgia,serif;--ml-font-body:'IBM Plex Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;--ml-font-mono:'IBM Plex Mono',ui-monospace,SFMono-Regular,Menlo,monospace;--wp--preset--font-family--body:var(--ml-font-body);--wp--preset--font-family--heading:var(--ml-font-heading);--wp--preset--font-family--mono:var(--ml-font-mono);--ml-container:1180px;--ml-content:760px;--ml-gutter:24px;--ml-gutter-doc:clamp(22px,7vw,28px);--ml-section-space:112px;--ml-space-1:4px;--ml-space-2:8px;--ml-space-3:12px;--ml-space-4:16px;--ml-space-5:24px;--ml-space-6:32px;--ml-space-7:48px;--ml-space-8:64px;--ml-space-9:96px;--ml-radius-sm:10px;--ml-radius-md:14px;--ml-radius-lg:18px;--ml-radius-xl:22px;--ml-radius-pill:999px;--ml-shadow-sm:0 8px 24px -20px rgba(22,24,26,.3);--ml-shadow-md:0 18px 42px -28px rgba(22,24,26,.34);--ml-shadow-card:0 18px 42px -28px rgba(22,24,26,.34);--ml-shadow-elevated:0 24px 60px -32px rgba(22,24,26,.22);--ml-type-display:clamp(36px,6vw,58px);--ml-type-h1:clamp(34px,5vw,50px);--ml-type-h2:clamp(28px,3.4vw,38px);--ml-type-h3:clamp(20px,2.2vw,24px);--ml-type-body:16px;--ml-type-body-lg:17px;--ml-type-small:14px;--ml-type-label:11px;}@media(max-width:860px){:root{--ml-section-space:88px}}@media(max-width:639px){:root{--ml-gutter:20px;--ml-section-space:72px}}*,*::before,*::after{box-sizing:border-box}html{scroll-behavior:smooth}html,body{overflow-x:hidden}@supports (overflow-x:clip){html,body{overflow-x:clip}}body{margin:0;background:var(--ml-color-bg);color:var(--ml-color-ink);font-family:var(--ml-font-body);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}body:where(p,li,td,th,figcaption,label,input,textarea,button,select){font-family:var(--ml-font-body)}body:where(h1,h2,h3,h4,h5,h6){font-family:var(--ml-font-heading);font-weight:500;letter-spacing:-.015em;color:var(--ml-color-ink)}body:where(code,kbd,samp){font-family:var(--ml-font-mono)}body:where(a,button,input,textarea,select):focus-visible{outline:2px solid var(--ml-color-primary);outline-offset:3px}.ml-container{width:min(100%,calc(var(--ml-container) + (var(--ml-gutter) * 2)));margin-inline:auto;padding-inline:var(--ml-gutter)}.ml-content{width:min(100%,calc(var(--ml-content) + (var(--ml-gutter) * 2)));margin-inline:auto;padding-inline:var(--ml-gutter)}.ml-section{padding-block:var(--ml-section-space)}.ml-section--alt{background:var(--ml-color-surface-alt);border-block:1px solid var(--ml-color-line)}.ml-section--soft{background:var(--ml-color-primary-soft)}.ml-section--dark{background:var(--ml-color-ink);color:var(--ml-color-bg)}.ml-display{font:500 var(--ml-type-display)/1.05 var(--ml-font-heading);letter-spacing:-.02em}.ml-heading-1{font:500 var(--ml-type-h1)/1.08 var(--ml-font-heading);letter-spacing:-.02em}.ml-heading-2{font:500 var(--ml-type-h2)/1.15 var(--ml-font-heading);letter-spacing:-.015em}.ml-heading-3{font:500 var(--ml-type-h3)/1.25 var(--ml-font-heading);letter-spacing:-.012em}.ml-copy{font:400 var(--ml-type-body)/1.7 var(--ml-font-body);color:var(--ml-color-text)}.ml-copy--large{font-size:var(--ml-type-body-lg);max-width:58ch}.ml-eyebrow{font:600 12px/1.3 var(--ml-font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ml-color-primary);display:flex;align-items:center;gap:8px}.ml-eyebrow::before{content:'';width:6px;height:6px;border-radius:50%;background:var(--ml-color-primary);display:inline-block;flex:0 0 auto}.ml-button,.mlBtn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:44px;padding:11px 22px;border:1px solid transparent;border-radius:var(--ml-radius-pill);font:500 15px/1 var(--ml-font-body);text-align:center;text-decoration:none!important;cursor:pointer;transition:transform .2s ease,background .2s ease,border-color .2s ease,color .2s ease,box-shadow .2s ease}.ml-button:hover,.mlBtn:hover{transform:translateY(-1px)}.ml-button--primary{background:var(--ml-color-primary);border-color:var(--ml-color-primary);color:var(--ml-color-bg)!important}.ml-button--primary:hover{background:var(--ml-color-primary-dark);border-color:var(--ml-color-primary-dark)}.ml-button--secondary,.mlBtn{background:transparent;border-color:var(--ml-color-line-strong);color:var(--ml-color-ink)!important}.ml-button--secondary:hover,.mlBtn:hover{background:var(--ml-color-primary);border-color:var(--ml-color-primary);color:var(--ml-color-bg)!important}.ml-button--text{min-height:auto;padding:0;border:0;border-radius:0;background:transparent;color:var(--ml-color-primary)!important;text-decoration:underline!important;text-underline-offset:4px}.ml-card{background:var(--ml-color-surface);border:1px solid var(--ml-color-line);border-radius:var(--ml-radius-md);color:var(--ml-color-ink)}.ml-card--padded{padding:var(--ml-space-5)}.ml-card--interactive{transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease}.ml-card--interactive:hover{border-color:var(--ml-color-line-strong);transform:translateY(-4px);box-shadow:var(--ml-shadow-card)}.ml-card-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:var(--ml-space-5)}.ml-badges{display:flex;flex-wrap:wrap;gap:8px}.ml-badge{display:inline-flex;align-items:center;gap:6px;padding:5px 12px;border:1px solid var(--ml-color-line-strong);border-radius:var(--ml-radius-pill);font:500 12px/1.35 var(--ml-font-body);color:var(--ml-color-text);white-space:nowrap}.ml-badge--nicho,.ml-badge--formato{background:transparent;border-color:var(--ml-color-line-strong);color:var(--ml-color-text)}.ml-metrics,.ml-kpi-grid{display:grid;gap:20px 18px}.ml-metric,.ml-kpi-grid>div{min-width:0}.ml-metric__label,.ml-kpi-label{font:500 var(--ml-type-label)/1.35 var(--ml-font-mono);letter-spacing:.045em;text-transform:uppercase;color:var(--ml-color-muted);margin-bottom:5px}.ml-metric__value,.ml-kpi-value{font:600 17px/1.35 var(--ml-font-mono);letter-spacing:-.01em;color:var(--ml-color-ink)}.ml-metric__value--primary,.ml-kpi-primary .ml-kpi-value{color:var(--ml-color-primary);font-size:24px}.ml-resumo-executivo{max-width:var(--ml-container);margin:0 auto 48px;padding:26px 30px;background:var(--ml-color-surface);border:1px solid var(--ml-color-line);border-radius:12px}.ml-resumo-label{font:600 var(--ml-type-label)/1.35 var(--ml-font-mono);letter-spacing:.08em;text-transform:uppercase;color:var(--ml-color-primary);margin-bottom:18px}.ml-kpi-primary{grid-template-columns:repeat(auto-fit,minmax(160px,1fr));padding-bottom:20px;margin-bottom:20px;border-bottom:1px solid var(--ml-color-line)}.ml-kpi-secondary{grid-template-columns:repeat(auto-fit,minmax(130px,1fr))}.ml-kpi-secondary .ml-kpi-value{font-size:16px;color:var(--ml-color-text)}.ml-funnel{margin-top:var(--ml-space-5);padding-top:var(--ml-space-4);border-top:1px solid var(--ml-color-line)}.ml-funnel__label{font:600 var(--ml-type-label)/1.35 var(--ml-font-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--ml-color-muted)}.ml-funnel__steps{display:grid;grid-template-columns:repeat(auto-fit,minmax(110px,1fr));gap:1px;margin-top:var(--ml-space-3);overflow:hidden;border:1px solid var(--ml-color-line);border-radius:var(--ml-radius-sm);background:var(--ml-color-line)}.ml-funnel__step{padding:16px;background:var(--ml-color-surface)}.ml-funnel__step span{display:block;font-size:12px;color:var(--ml-color-text);margin-bottom:4px}.ml-funnel__step strong{font:600 17px/1.3 var(--ml-font-mono);color:var(--ml-color-primary)}@media(max-width:639px){.ml-button{width:100%}.ml-card-grid{grid-template-columns:1fr}.ml-resumo-executivo{padding:22px 20px;margin-bottom:36px}.ml-kpi-primary,.ml-kpi-secondary{grid-template-columns:repeat(2,minmax(0,1fr))}.ml-kpi-primary .ml-kpi-value{font-size:21px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}}
/*chrome*/.mlTopo{position:sticky;top:0;z-index:60;background:rgba(251,250,247,.93);backdrop-filter:blur(8px);border-bottom:1px solid var(--ml-color-line);box-shadow:none;transition:box-shadow .25s ease}.mlTopo.rolado{box-shadow:0 4px 16px -8px rgba(22,24,26,.15)}.mlTopo-in{display:flex;align-items:center;justify-content:space-between;gap:16px;max-width:var(--ml-container);margin:0 auto;padding:16px var(--ml-gutter-doc);box-sizing:border-box}.mlLogo{display:inline-flex;align-items:center;gap:10px;font-family:var(--ml-font-heading);font-weight:600;font-size:21px;letter-spacing:-.01em;line-height:1;white-space:nowrap;color:var(--ml-color-ink);text-decoration:none}.mlLogo-simbolo{display:block;width:32px;height:auto;flex:0 0 auto;transition:transform .25s ease}.mlLogo:hover .mlLogo-simbolo{transform:translateY(-1px)}.mlLogo-texto{display:inline-block}.mlLogo em{font-style:italic;color:var(--ml-color-primary);font-weight:500}.mlNav{display:flex;align-items:center;gap:26px;font-size:14.5px}.mlNav a{color:var(--ml-color-text);text-decoration:none;transition:color .2s ease}.mlNav a:hover{color:var(--ml-color-ink)}.mlNav a[aria-current="page"]{color:var(--ml-color-ink);text-decoration:underline;text-decoration-color:var(--ml-color-primary);text-underline-offset:5px}.mlBtn{font-size:14px;font-weight:500;padding:9px 18px;border:1px solid var(--ml-color-ink);border-radius:999px;color:var(--ml-color-ink) !important;text-decoration:none !important;transition:all .2s ease}.mlBtn:hover{background:var(--ml-color-primary);border-color:var(--ml-color-primary);color:var(--ml-color-bg) !important}.mlBurger{display:none;flex-direction:column;justify-content:center;gap:5px;width:44px;height:44px;border:1px solid var(--ml-color-line-strong);border-radius:10px;background:transparent;cursor:pointer;padding:0}.mlBurger span{width:18px;height:2px;background:var(--ml-color-ink);display:block;margin:0 auto;transition:transform .25s ease}.mlBurger.aberto span:nth-child(1){transform:translateY(3.5px) rotate(45deg)}.mlBurger.aberto span:nth-child(2){transform:translateY(-3.5px) rotate(-45deg)}.mlMenuMob{display:none;flex-direction:column;border-top:1px solid var(--ml-color-line);padding:4px var(--ml-gutter-doc) 18px;max-width:var(--ml-container);margin:0 auto;box-sizing:border-box}.mlMenuMob a{padding:13px 0;font-size:16px;color:var(--ml-color-ink);text-decoration:none;border-bottom:1px solid var(--ml-color-line)}.mlMenuMob.aberto{display:flex}@media (max-width:860px){.mlNav{display:none}.mlBurger{display:flex}}.mlRodape{background:var(--ml-color-bg);border-top:1px solid var(--ml-color-line);padding:72px 0 36px;font-family:var(--ml-font-body)}.mlRodape-in{max-width:var(--ml-container);margin:0 auto;padding:0 var(--ml-gutter-doc);box-sizing:border-box}.mlRodape-grid{display:grid;grid-template-columns:1.5fr repeat(4,1fr);gap:36px 30px;margin-bottom:52px}.mlRodape-marca .mlLogo{display:inline-flex;margin-bottom:18px}.mlRodape-marca .mlLogo-simbolo{width:38px}.mlRodape-marca p{color:var(--ml-color-text);font-size:14px;max-width:32ch;line-height:1.6;margin:0}.mlRodape-tit{font-family:var(--ml-font-mono) !important;font-size:11px;font-weight:600 !important;letter-spacing:.06em !important;text-transform:uppercase;color:var(--ml-color-muted);margin:0 0 15px}.mlRodape-lista{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:11px}.mlRodape-lista a{font-size:14.5px;color:var(--ml-color-text);text-decoration:none;transition:color .2s ease}.mlRodape-lista a:hover{color:var(--ml-color-ink)}.mlRodape-contato{display:inline-flex;align-items:center;gap:9px}.mlRodape-contato svg{width:17px;height:17px;flex:0 0 17px;fill:none;stroke:currentColor;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}.mlRodape-contato .mlRodape-icone-fill{fill:currentColor;stroke:none}.mlRodape-base{display:flex;justify-content:space-between;padding-top:26px;border-top:1px solid var(--ml-color-line);font-size:13px;color:var(--ml-color-muted);flex-wrap:wrap;gap:12px}.mlRodape-legal{display:flex;align-items:center;justify-content:flex-end;gap:18px;flex-wrap:wrap}.mlRodape-legal a{color:inherit;text-decoration:none}.mlRodape-legal a:hover{color:var(--ml-color-ink);text-decoration:underline;text-underline-offset:4px}@media (max-width:1080px){.mlRodape-grid{grid-template-columns:1fr 1fr 1fr;gap:34px 26px}.mlRodape-marca{grid-column:1 / -1}}@media (max-width:860px){.mlRodape-grid{grid-template-columns:1fr 1fr}}@media (max-width:520px){.mlRodape{padding:56px 0 28px}.mlRodape-grid{grid-template-columns:1fr;gap:36px;margin-bottom:40px}.mlRodape-base{display:block}.mlRodape-base>span{display:block;margin-bottom:12px}.mlRodape-legal{justify-content:flex-start;gap:12px 18px}}.wp-site-blocks{background:var(--ml-color-bg)}.ml-chrome-part,.wp-block-template-part:has(>.mlTopo),.wp-block-template-part:has(>.mlRodape){margin:0!important;padding:0!important;background:transparent!important}.wp-site-blocks>* + *{margin-block-start:0}.ml-artigo-corpo .wp-block-table{max-width:100%;overflow-x:auto;-webkit-overflow-scrolling:touch}@media(max-width:700px){.ml-artigo-corpo .wp-block-table table{min-width:600px}}.mlRodape-tit a{color:inherit;text-decoration:none;transition:color .2s ease}.mlRodape-tit a:hover{color:var(--ml-color-ink)}.mlRodape-tit a:focus-visible{outline:2px solid var(--ml-color-primary);outline-offset:3px;border-radius:3px}
/*editorial*/:root{--ml-ink:#16181A;--ml-graphite:#5C615F;--ml-graphite-soft:#8B8F8C;--ml-verde:#1F4E45;--ml-line:#E2E1DA;--ml-line-forte:#CFCDC3;--ml-mono:'IBM Plex Mono',monospace;--ml-serif:'Newsreader',Georgia,serif;}.ml-badges{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:16px}.ml-badge{font-size:12px;padding:5px 12px;border-radius:999px;border:1px solid var(--ml-line-forte);color:var(--ml-graphite);background:transparent;display:inline-flex;align-items:center;gap:6px;white-space:nowrap;}.ml-badge--canal{font-weight:500}.ml-badge--canal::before{content:'';width:7px;height:7px;border-radius:50%;background:currentColor;flex-shrink:0}.ml-badge--meta-ads{background:rgba(24,119,242,.12);border-color:rgba(24,119,242,.35);color:#0d4ea8}.ml-badge--google-ads{background:rgba(251,188,5,.16);border-color:rgba(251,188,5,.4);color:#8a6400}.ml-badge--tiktok-ads{background:rgba(123,47,247,.12);border-color:rgba(123,47,247,.35);color:#5b1fc0}.ml-badge--chatgpt-ads{background:rgba(107,114,128,.14);border-color:rgba(107,114,128,.4);color:#4b5563}.ml-badge--outros{background:rgba(139,143,140,.12);border-color:rgba(139,143,140,.4);color:#5C615F}.ml-resumo-executivo{background:#fff;border:1px solid var(--ml-line);border-radius:12px;padding:26px 30px;margin-bottom:44px;max-width:var(--wp--style--global--wide-size,1180px);margin-left:auto;margin-right:auto;}.ml-resumo-label{font-family:var(--ml-mono);font-size:11px;color:var(--ml-graphite-soft);font-weight:600;text-transform:uppercase;letter-spacing:.07em;margin-bottom:18px}.ml-kpi-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:20px 18px}.ml-kpi-grid>div{min-width:0}.ml-kpi-grid.ml-kpi-primary{padding-bottom:20px;margin-bottom:20px;border-bottom:1px solid var(--ml-line)}.ml-kpi-label{font-size:12px;color:var(--ml-graphite);margin-bottom:4px}.ml-kpi-value{font-family:var(--ml-mono);font-weight:600;letter-spacing:-.01em;white-space:nowrap}.ml-kpi-primary .ml-kpi-value{font-size:clamp(18px,1.9vw,25px);color:var(--ml-ink)}.ml-kpi-primary div:nth-child(2) .ml-kpi-value{color:var(--ml-verde)}.ml-kpi-secondary .ml-kpi-value{font-size:16px;color:var(--ml-graphite)}.ml-artigo-corpo{font-size:17.5px;line-height:1.78;color:var(--ml-ink)}.ml-artigo-corpo p{margin:0 0 1.15em}.ml-artigo-corpo p:last-child{margin-bottom:0}.ml-artigo-corpo h2{font-family:var(--ml-serif);font-weight:500;font-size:clamp(25px,2.4vw,30px);line-height:1.2;letter-spacing:-.015em;color:var(--ml-ink);margin:3.2em 0 .65em;padding-top:1.5em;border-top:1px solid var(--ml-line);}.ml-artigo-corpo>h2:first-child{margin-top:0;padding-top:0;border-top:0}.ml-artigo-corpo h3{font-family:var(--ml-serif);font-weight:500;font-size:21px;line-height:1.3;margin:2.2em 0 .5em;color:var(--ml-ink)}.ml-artigo-corpo h4{font-family:var(--ml-mono);font-size:12px;font-weight:600;letter-spacing:.07em;text-transform:uppercase;color:var(--ml-graphite-soft);margin:2em 0 .6em}.ml-artigo-corpo h2 + p,.ml-artigo-corpo h3 + p,.ml-artigo-corpo h4 + p{margin-top:0}.ml-artigo-corpo hr,.ml-artigo-corpo .wp-block-separator{border:0;border-top:1px solid var(--ml-line);height:0;margin:3em 0;opacity:1;}.ml-artigo-corpo ul,.ml-artigo-corpo ol{margin:0 0 1.15em;padding-left:1.4em}.ml-artigo-corpo li{margin-bottom:.45em}.ml-artigo-corpo li::marker{color:var(--ml-verde)}.ml-artigo-corpo a{color:var(--ml-verde);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}.ml-artigo-corpo a:hover{text-decoration-thickness:2px}.ml-artigo-corpo blockquote{margin:2.2em 0;padding:.2em 0 .2em 1.4em;border-left:2px solid var(--ml-verde);font-family:var(--ml-serif);font-size:20px;font-style:italic;line-height:1.55;color:var(--ml-graphite);}.ml-nota-metodologica{margin:3em 0 0;padding:16px 20px;border:1px solid var(--ml-color-line);border-left:3px solid var(--ml-color-muted);border-radius:8px;background:rgba(22,24,26,.025);font-family:var(--ml-font-body,inherit);font-size:15px;font-style:normal;line-height:1.6;color:var(--ml-graphite);}.ml-nota-metodologica p{margin:0}.ml-nota-metodologica strong{color:var(--ml-ink);font-weight:600}.ml-selos-autor{margin:3em 0 0;padding:22px 24px;border:1px solid var(--ml-line);border-radius:12px;background:var(--ml-color-surface,#fff);}.ml-selos-autor .ml-selos-autor__titulo{margin:0 0 8px !important;font-family:var(--ml-mono) !important;font-size:11px !important;font-weight:600 !important;line-height:1.4 !important;letter-spacing:.07em !important;text-transform:uppercase;color:var(--ml-graphite-soft) !important;}.ml-selos-autor__pessoa{display:flex;gap:16px;align-items:flex-start;margin:0 0 20px}.ml-selos-autor__foto{flex:0 0 72px;width:72px;height:72px;border-radius:50%;object-fit:cover;background:var(--ml-verde-claro,#E7EEEB)}.ml-selos-autor__foto--vazia{display:flex;align-items:center;justify-content:center;color:var(--ml-verde);font-family:var(--ml-serif,Georgia,serif);font-size:26px;font-weight:600}.ml-selos-autor__texto{min-width:0}.ml-selos-autor__nome{margin:0 0 6px;font-family:var(--ml-serif,Georgia,serif);font-size:20px;font-weight:600;color:var(--ml-ink);line-height:1.25}.ml-selos-autor__bio{margin:0;max-width:62ch;font-size:15px;line-height:1.6;color:var(--ml-graphite);display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}.ml-selos-autor__mais{margin:8px 0 0;font-family:var(--ml-mono);font-size:12px}.ml-selos-autor__contexto{margin:0 0 18px;max-width:62ch;font-size:14px;line-height:1.6;color:var(--ml-graphite)}@media (max-width:560px){.ml-selos-autor__pessoa{gap:13px}.ml-selos-autor__foto{flex:0 0 58px;width:58px;height:58px}.ml-selos-autor__nome{font-size:18px}}.ml-selos-autor__contexto strong{color:var(--ml-ink);font-weight:600}.ml-selos-autor__perfil{margin:18px 0 0;font-family:var(--ml-mono);font-size:12px}.ml-selos-autor__perfil a{color:var(--ml-verde);text-decoration:none;border-bottom:1px solid rgba(31,78,69,.35)}.ml-selos-autor__perfil a:hover{border-bottom-color:var(--ml-verde)}.ml-selos-autor__lista .ml-members__selos-titulo{margin:18px 0 8px;font-family:var(--ml-mono);font-size:11px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ml-graphite-soft);}.ml-selos-autor__lista .ml-members__selos{display:flex;flex-wrap:wrap;gap:10px;margin:0;padding:0;list-style:none}.ml-selos-autor__lista .ml-members__selo{margin:0;padding:0;list-style:none}.ml-selos-autor__lista .ml-members__selo-botao{position:relative;display:inline-flex;align-items:center;gap:8px;margin:0;padding:0;background:transparent;border:0;cursor:help;color:inherit;font:inherit;}.ml-selos-autor__lista .ml-members__selo-botao svg{display:block;width:36px;height:36px;flex:0 0 36px}.ml-selos-autor__lista .ml-members__selos--canal .ml-members__selo-botao{padding:5px 12px 5px 6px;border:1px solid var(--ml-line-forte);border-radius:999px;background:transparent;}.ml-selos-autor__lista .ml-members__selos--canal .ml-members__selo-botao svg{width:26px;height:26px;flex:0 0 26px}.ml-selos-autor__lista .ml-members__selo-nome{font-family:var(--ml-mono);font-size:11.5px;color:var(--ml-graphite);white-space:nowrap}.ml-selos-autor__lista .ml-members__selo-balao{position:absolute;bottom:calc(100% + 8px);left:0;z-index:3;width:max-content;max-width:260px;padding:9px 12px;background:var(--ml-ink);color:#FBFAF7;border-radius:8px;font-family:var(--ml-font-body,inherit);font-size:12.5px;line-height:1.45;text-align:left;display:none;opacity:0;pointer-events:none;}.ml-selos-autor__lista .ml-members__selo-balao b{display:block;margin-bottom:2px;font-weight:600}.ml-selos-autor__lista .ml-members__selo-botao:hover .ml-members__selo-balao,.ml-selos-autor__lista .ml-members__selo-botao:focus-visible .ml-members__selo-balao{display:block;opacity:1}.ml-selos-autor__lista .ml-members__selo-botao:focus-visible{outline:2px solid var(--ml-verde);outline-offset:3px;border-radius:6px}@media (max-width:600px){.ml-selos-autor{padding:18px 20px}.ml-selos-autor__lista .ml-members__selo-balao{max-width:min(260px,72vw)}}@media (hover:none){.ml-selos-autor__lista .ml-members__selo-balao{position:fixed;left:16px;right:16px;bottom:24px;top:auto;width:auto;max-width:none;transform:none;z-index:60;padding:12px 16px;font-size:14px;box-shadow:0 12px 40px rgba(6,18,16,.35);}}.ml-artigo-corpo img{border-radius:12px;width:100%;height:auto;border:1px solid var(--ml-line)}.entry-content figure,.entry-content .wp-block-image,.ml-artigo-corpo figure{margin-top:2.6em;margin-bottom:2.6em;margin-left:auto;margin-right:auto;max-width:var(--wp--style--global--wide-size,1180px);width:100%;}.entry-content figure img,.ml-artigo-corpo figure img{width:100%;height:auto}.ml-artigo-corpo figcaption{font-family:var(--ml-mono);font-size:12px;color:var(--ml-graphite-soft);margin-top:.7em;line-height:1.5}.ml-artigo-corpo table{width:100%;border-collapse:collapse;font-size:15px;margin:2em 0}.ml-artigo-corpo th{font-family:var(--ml-mono);font-size:11px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--ml-graphite-soft);text-align:left;padding:10px 12px;border-bottom:1px solid var(--ml-line)}.ml-artigo-corpo td{padding:11px 12px;border-bottom:1px solid var(--ml-line)}.ml-artigo-corpo tr:last-child td{border-bottom:0}.wp-block-post-title{font-family:var(--ml-serif);font-weight:500;letter-spacing:-.02em;line-height:1.12;color:var(--ml-ink)}.wp-block-post-date,.wp-block-post-author-name,.wp-block-post-terms{font-family:var(--ml-mono);font-size:12px;letter-spacing:.05em;color:var(--ml-graphite-soft);}.wp-block-post-terms a,.wp-block-post-author-name a{color:var(--ml-graphite);text-decoration:none}.wp-block-post-terms a:hover,.wp-block-post-author-name a:hover{color:var(--ml-verde)}.ml-placeholder{color:var(--ml-graphite-soft);font-style:italic}.ml-imagem-hint{color:var(--ml-graphite-soft);font-style:italic;font-size:13px;text-align:center;margin-top:8px}@media (max-width:600px){.ml-artigo-corpo{font-size:16.5px;line-height:1.72}.ml-artigo-corpo h2{margin-top:2.4em;padding-top:1.2em}.ml-resumo-executivo{padding:18px 20px}.ml-kpi-primary .ml-kpi-value{font-size:22px}}.ml-doc-template{--ml-doc-gutter:var(--ml-gutter-doc,clamp(22px,7vw,28px))}@media (max-width:900px){.ml-doc-template .ml-doc-content-wrap,.ml-doc-template .ml-doc-cover-wrap,.ml-doc-template .ml-comments-section,.ml-doc-template .mlRelacionados{padding-inline:var(--ml-doc-gutter) !important;}.ml-doc-template .ml-doc-hero>*,.ml-doc-template .ml-doc-summary>.wp-block-shortcode,.ml-doc-template .ml-summary-card,.ml-doc-template .ml-doc-cover-wrap>.wp-block-post-featured-image{width:calc(100vw - var(--ml-doc-gutter) * 2);}}
/*cards*/.mlLista{margin-top:30px;border-top:1px solid var(--ml-color-line)}.mlCard{display:grid;grid-template-columns:44px 1fr 240px;gap:24px;align-items:start;padding:24px 12px;margin:0 -12px;border-bottom:1px solid var(--ml-color-line);border-radius:10px;color:inherit;text-decoration:none;transition:background .2s ease,transform .2s ease}.mlCard:hover{background:var(--ml-color-surface);transform:translateX(3px)}.mlCard-idx{font-family:var(--ml-font-mono);font-size:12px;color:var(--ml-color-muted);padding-top:4px}.mlCard-date{font-family:var(--ml-font-mono);font-size:11.5px;letter-spacing:.05em;text-transform:uppercase;color:var(--ml-color-muted);margin-bottom:8px}.mlCard h3.mlCard-titulo,.ml-members .mlCard h3.mlCard-titulo{font-family:var(--ml-font-heading);font-weight:500;font-size:21px;line-height:1.3;letter-spacing:-.01em;text-transform:none;color:var(--ml-color-ink);margin:0 0 8px}.mlCard:hover h3.mlCard-titulo{text-decoration:underline;text-decoration-color:var(--ml-color-primary);text-underline-offset:4px}.mlCard-resumo{font-size:14.5px;color:var(--ml-color-text);line-height:1.65;margin:0 0 14px;max-width:72ch}.mlCard-tags{display:flex;gap:7px;flex-wrap:wrap}.mlTag{font-size:11px;padding:4px 10px;border-radius:999px;border:1px solid var(--ml-color-line-strong);color:var(--ml-color-text);display:inline-flex;align-items:center;gap:5px;white-space:nowrap;background:transparent}.mlTag-dot{width:6px;height:6px;border-radius:50%;flex-shrink:0}.mlTag--canal{font-weight:500}.mlTag--plan{background:var(--ml-color-primary-soft);border-color:#C9DBD4;color:var(--ml-color-primary-dark);font-weight:500}.mlCard-kpis{display:grid;grid-template-columns:1fr 1fr;gap:14px 12px;padding:16px;background:var(--ml-color-surface-alt);border:1px solid var(--ml-color-line);border-radius:10px}.mlKpi-k{font-size:11px;color:var(--ml-color-text);margin-bottom:3px}.mlKpi-v{font-family:var(--ml-font-mono);font-weight:600;font-size:16px;letter-spacing:-.01em;white-space:nowrap;color:var(--ml-color-ink)}.mlKpi-v.hl{color:var(--ml-color-primary)}.mlFunil{grid-column:1/-1;margin-top:13px;padding-top:11px;border-top:1px solid var(--ml-color-line)}.mlFunil-t{font-family:var(--ml-font-mono);font-size:9px;letter-spacing:.07em;text-transform:uppercase;color:var(--ml-color-muted);margin-bottom:7px}.mlFunil-g{position:relative;height:30px}.mlFunil-g svg{width:100%;height:100%;display:block}.mlFunil-p{position:absolute;top:50%;transform:translate(-50%,-50%);background:#fff;border:1px solid var(--ml-color-line);border-radius:999px;padding:1.5px 5px;font-family:var(--ml-font-mono);font-size:8.5px;font-weight:600;color:var(--ml-color-ink);white-space:nowrap;line-height:1.2}.mlFunil-x{display:grid;margin-top:7px}.mlFunil-x span{display:flex;flex-direction:column;align-items:center}.mlFunil-x span:first-child{align-items:flex-start}.mlFunil-x span:last-child{align-items:flex-end}.mlFunil-x i{font-style:normal;font-size:9px;color:var(--ml-color-text);line-height:1.3}.mlFunil-x b{font-family:var(--ml-font-mono);font-size:10.5px;font-weight:600;color:var(--ml-color-ink);line-height:1.3}.mlLista-vazia{padding:56px 12px;text-align:center;color:var(--ml-color-text)}.mlLista-vazia h3{font-family:var(--ml-font-heading);font-weight:500;font-size:22px;color:var(--ml-color-ink);margin:0 0 8px}.mlPaginacao{margin-top:28px}.mlPaginacao ul{list-style:none;display:flex;flex-wrap:wrap;gap:8px;margin:0;padding:0}.mlPaginacao a,.mlPaginacao span{display:inline-flex;align-items:center;min-height:38px;padding:6px 14px;border:1px solid var(--ml-color-line-strong);border-radius:999px;font-size:14px;color:var(--ml-color-text);text-decoration:none}.mlPaginacao .current{background:var(--ml-color-primary);border-color:var(--ml-color-primary);color:#FBFAF7}@media (max-width:900px){.mlCard{grid-template-columns:32px 1fr;gap:14px}.mlCard-kpis{grid-column:2/-1}}@media (max-width:480px){.mlCard{grid-template-columns:1fr;padding:20px 0;margin:0}.mlCard-idx{display:none}.mlCard-kpis{grid-column:1/-1}}.mlCard-autor{color:var(--ml-color-ink)}.mlRelacionados .mlCard-resumo{display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}.mlCard-tags--corta:not(.mlCard-tags--aberta) .mlTag:nth-of-type(n+8){display:none}.mlCard-tags-mais{font-size:11px;padding:4px 10px;border-radius:999px;border:1px dashed var(--ml-color-line-strong);color:var(--ml-color-muted);background:transparent;cursor:pointer;white-space:nowrap;-webkit-user-select:none;user-select:none}.mlCard-tags-mais:hover,.mlCard-tags-mais:focus-visible{color:var(--ml-ink);border-style:solid}.mlCard>p:empty{display:none}@media (min-width:481px){.mlCard>.mlCard-idx{grid-column:1}.mlCard>.mlCard-corpo{grid-column:2}}.mlCard-views{color:var(--ml-color-muted)}
/*seo*/.mlCrumbs{font-family:var(--ml-font-mono);font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ml-color-muted);margin:0 0 18px}.mlCrumbs ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px 10px}.mlCrumbs li{display:inline-flex;align-items:center;gap:10px}.mlCrumbs li+li::before{content:"›";color:var(--ml-color-line-strong)}.mlCrumbs a{color:inherit;text-decoration:none}.mlCrumbs a:hover{color:var(--ml-color-primary)}.mlCrumbs [aria-current]{color:var(--ml-color-ink)}.ml-resumo-3{border:1px solid var(--ml-color-line);border-left:3px solid var(--ml-color-primary);background:var(--ml-color-surface);padding:18px 22px;margin:0 0 32px}.ml-resumo-3 .ml-resumo-3-titulo{font-family:var(--ml-font-mono);font-size:11px;letter-spacing:.09em;text-transform:uppercase;color:var(--ml-color-primary);margin:0 0 10px}.ml-resumo-3 ul{margin:0;padding:0 0 0 18px}.ml-resumo-3 li{margin:0 0 6px;line-height:1.55}.mlRelacionados{padding:clamp(44px,8vw,72px) var(--ml-gutter-doc,24px) clamp(36px,6vw,56px)}.mlRelacionados .ml-eyebrow{margin-bottom:10px}.mlRelacionados h2{margin:0 0 32px}.mlRelCarrossel{position:relative;--ml-rel-visiveis:2.4;--ml-rel-gap:24px}@media (max-width:900px){.mlRelCarrossel{--ml-rel-visiveis:1.7}}@media (max-width:600px){.mlRelCarrossel{--ml-rel-visiveis:1.18;--ml-rel-gap:16px}}.mlRelCarrossel.is-ativo{overflow-x:clip;padding-block:14px 10px;touch-action:pan-y;cursor:grab;user-select:none;-webkit-user-select:none}.mlRelCarrossel.is-arrastando{cursor:grabbing}.mlRelCarrossel.is-arrastando .mlCard,.mlRelCarrossel.is-arrastando a{cursor:grabbing}.mlRelCarrossel.is-ativo a,.mlRelCarrossel.is-ativo img{-webkit-user-drag:none}.mlRelCarrossel.is-ativo .mlLista{display:flex;align-items:stretch;will-change:transform}.mlRelCarrossel.is-ativo .mlCard{flex:0 0 calc(100% / var(--ml-rel-visiveis));min-width:0;margin:0;border-bottom:0;position:relative;z-index:0;padding:22px calc(var(--ml-rel-gap) / 2 + 20px);box-sizing:border-box;grid-template-columns:minmax(0,1fr);gap:16px;transform-origin:center center;transition:none;will-change:transform,opacity}.mlRelCarrossel.is-ativo .mlCard::before{content:"";position:absolute;inset:0 calc(var(--ml-rel-gap) / 2);z-index:-1;border:1px solid var(--ml-color-line);border-radius:12px;background:var(--ml-color-surface)}.mlRelCarrossel.is-ativo .mlCard:hover{transform:none;background:transparent}.mlRelCarrossel.is-ativo .mlCard>.mlCard-idx{display:none}.mlRelCarrossel.is-ativo .mlCard>.mlCard-corpo{grid-column:1}.mlRelCarrossel.is-ativo .mlCard>.mlCard-kpis{grid-column:1}.mlGlossario-lista{display:grid;grid-template-columns:repeat(auto-fill,minmax(280px,1fr));gap:16px;margin:0;padding:0;list-style:none}.mlGlossario-lista li{border:1px solid var(--ml-color-line);background:var(--ml-color-surface);padding:20px 22px}.mlGlossario-lista h3{margin:0 0 8px;font-family:var(--ml-font-heading);font-weight:500;font-size:22px}.mlGlossario-lista h3 a{color:var(--ml-color-ink);text-decoration:none}.mlGlossario-lista h3 a:hover{color:var(--ml-color-primary)}.mlGlossario-lista p{margin:0;color:var(--ml-color-text);font-size:15px;line-height:1.55}.ml-glossario-definicao{font-size:20px;line-height:1.5;color:var(--ml-color-ink)}.ml-doc-glossario .wp-block-code{background:var(--ml-color-surface-alt);border:1px solid var(--ml-color-line);font-family:var(--ml-font-mono);font-size:15px;padding:14px 18px}.mlNichos{display:grid;grid-template-columns:repeat(auto-fill,minmax(240px,1fr));gap:14px;margin:0;padding:0;list-style:none}.mlNichos a{display:flex;justify-content:space-between;align-items:baseline;gap:12px;border:1px solid var(--ml-color-line);background:var(--ml-color-surface);padding:16px 18px;text-decoration:none;color:var(--ml-color-ink);transition:border-color .2s ease,transform .2s ease}.mlNichos a:hover{border-color:var(--ml-color-primary);transform:translateY(-1px)}.mlNichos .n{font-weight:500}.mlNichos .c{font-family:var(--ml-font-mono);font-size:12px;color:var(--ml-color-muted)}.mlNichos a.vazio{color:var(--ml-color-muted)}.mlAcervoNumeros{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px;margin:0 0 8px}.mlAcervoNumeros div{border:1px solid var(--ml-color-line);background:var(--ml-color-surface);padding:16px 16px 14px}.mlAcervoNumeros b{display:block;font-family:var(--ml-font-mono);font-weight:600;font-size:24px;letter-spacing:-.02em;color:var(--ml-color-primary-dark);line-height:1}.mlAcervoNumeros span{display:block;margin-top:8px;font-family:var(--ml-font-mono);font-size:10px;letter-spacing:.09em;text-transform:uppercase;color:var(--ml-color-muted)}.ml-doc-glossario .ml-doc-hero{padding-bottom:24px}.mlGlossario-volta{margin:32px 0 0;font-size:15px}.ml-template-hero .wp-block-term-description{max-width:68ch;font-size:17px;line-height:1.7;color:var(--ml-color-text)}.ml-template-hero .wp-block-term-description>p:first-child{font-size:19px;color:var(--ml-color-ink)}.ml-template-hero .wp-block-term-description h2{font-family:var(--ml-font-heading);font-weight:500;font-size:26px;line-height:1.2;letter-spacing:-.01em;color:var(--ml-color-ink);margin:30px 0 8px}.ml-template-hero .wp-block-term-description p{margin:0 0 14px}.ml-template-hero .wp-block-term-description a{color:var(--ml-color-primary)}
/*mapa-do-site*/.mlMapa-intro{max-width:62ch;font-size:18px;line-height:1.6;color:var(--ml-color-text);margin:0 0 34px}.mlMapa-grade{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:22px}.mlMapa-ramo{border:1px solid var(--ml-color-line);background:var(--ml-color-surface);padding:24px 26px}.mlMapa-ramo-tit{font-family:var(--ml-font-heading);font-weight:500;font-size:25px;letter-spacing:-.02em;line-height:1.15;margin:0 0 8px}.mlMapa-ramo-tit a{color:var(--ml-color-ink);text-decoration:none}.mlMapa-ramo-tit a:hover{color:var(--ml-color-primary)}.mlMapa-ramo-resumo{font-size:14.5px;line-height:1.55;color:var(--ml-color-muted);margin:0 0 16px;max-width:40ch}.mlMapa-itens{list-style:none;margin:0;padding:0;display:flex;flex-direction:column}.mlMapa-itens li{display:flex;align-items:baseline;justify-content:space-between;gap:14px;padding:9px 0;border-top:1px solid var(--ml-color-line)}.mlMapa-itens li:first-child{border-top:0}.mlMapa-itens a{color:var(--ml-color-text);text-decoration:none;font-size:15.5px}.mlMapa-itens a:hover{color:var(--ml-color-primary)}.mlMapa-n{font-family:var(--ml-font-mono);font-size:11.5px;color:var(--ml-color-muted);flex:0 0 auto;font-variant-numeric:tabular-nums}.mlMapa-nota{margin:30px 0 0;font-size:14px;color:var(--ml-color-muted);max-width:60ch}